Qatar Airways has entered into partnership with The White Company to provide exclusively-designed sleepwear to First and Business Class passengers traveling across the airline’s global network.
In line with Qatar Airways’ commitment to provide a world-leading premium service, the newly-designed sleeper suits are custom-made for the First Class passengers and are individually-styled for men and women. The men’s sleeper suit is designed in charcoal grey marl and the women’s in a contemporary mid-grey. Both are made of 100 percent cotton to provide the highest level of comfort. Both sets come with matching luxury cotton slippers, with a faux fur interior sole for extra warmth and comfort, says a Qatar Airways press release.
The premium passenger experience will be further enriched throughout the brands’ three-year partnership with the addition of new sleeper suits in a range of new colours and styles.
The First Class passengers travelling on board Qatar Airways A380 flights to London, Bangkok, Paris, Sydney and Guangzhou can enjoy the new luxury sleeper suits exclusively-designed for Qatar Airways. The new sleepwear will make its debut in Business Class early this year (2017).
Qatar Airways’ Senior Vice President of Customer Experience, Mr Rossen Dimitrov, said, “This exciting three-year partnership with The White Company will provide our premium passengers with exclusively-designed sleepwear offering stylish comfort throughout their journey. This partnership with an iconic global brand, known for providing sumptuous style and beautifully-designed products, perfectly complements the bespoke premium experience created on board for our travellers.”
The White Company is known globally for its stylish home wear, designer-quality white linens, home accessories and clothing and nightwear.
Chrissie Rucker, MBE, Founder of The White Company, said, “We are delighted to partner with Qatar Airways on our first foray into airline sleepwear. At The White Company, we are proud of our commitment to supply our customers with the highest quality products and saw in Qatar Airways a shared value. We look forward to a long and successful partnership.”
Nappa Dori amenity kits
Recently, Qatar Airways introduced signature Nappa Dori amenity kits on board for all of its premium passengers travelling on short and medium haul flights. The artisan brand, Nappa Dori, which has gained global recognition for its luxury handcrafted travel and fashion accessories, has created bespoke amenity kits that celebrate the airline’s global network by featuring images from more than 150 destinations Qatar Airways serves.
Qatar Airways is the first airline to launch an exclusive worldwide partnership with Nappa Dori, the New Delhi-based brand, and is one of the only international airlines to offer amenity kits to its premium passengers flying short distances from Doha.
Together the two innovative brands have combined vintage and contemporary styles to create unique canvas amenity kits that currently feature one of three iconic cityscapes – Doha, Paris and London. The new amenity kits are available on board for all Business and First Class passengers flying to destinations within five hours of the airline’s hub and home, Hamad International Airport, Doha.
The amenity kit exclusively features lip balm from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, as well as socks and eyeshades. The travel accessory designs are available in four different styles and will be refreshed every few months to ensure frequent travellers can add new keepsake bags to their collection.
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