MENA has the biggest SPA market


After a hard day’s work, a spa treatment is a rare gift you would want for yourself as it gives you a break from your tiring routine. A spa treatment comes with many benefits such as reducing your stress levels, boosting your immunity, relieving your muscle pain and uplifting your unpleasant mood.

It can be operated in many ways; the most common operation method used in the UAE is the ‘hotel operated’ model, within hotels.

Business trends

According to Colliers International, hotels are no longer considered as the only place to relieve one’s mind and body. Hotels have become progressively experience-driven and have begun to adapt their offerings to meet this requirement.

Spa-goers have never been so pressed for time; as a result, they look for moments to ‘quickly relax’. Spas have successfully been able to address the need by proposing shorter treatments and sporadically in non-traditional settings.

MENA spa market

The Middle East and North Africa spa market is valued at Dh11billion ($3 billion) this year, according to a new report.

The leisure market report prepared by Euromonitor International ahead of The Leisure Show 2016 and Piscine Middle East 2016 reveals that the UAE shares over 14% of this market with a value of AED 1.59 billion ($435 million).

Rabia Yasmeen, Research Analyst at Euromonitor International, commented, “Hotel and resort spas are most common in this region. UAE hotels report 60% of total spa visitors are residents who are not otherwise staying on the property. Hotels are now leasing spaces for more spa related services as the demand increases.”

Yasmeen continued, “Compared to the US and Asia, current spa market leaders around the world, spas in the Middle East, in particular, are associated with more luxurious and therapeutic experiences. The trend toward health and wellness and medical tourism in this region is expanding. Health focused tourists usually spend more than 130% as compared to the regular traveler as they seek such experiences as part of leisure activities. There is now greater demand for experiences ranged from two to seven nights, health and wellness programs, meditation, cosmetic treatments, and thematic environments similar to the Asian market.”

African market

The Global Wellness Institute (GWI) has previously identified Sub-Saharan Africa and the Middle East and North Africa as the fastest-growing spa markets in the world.

Euromonitor forecasts that the Middle East and Africa spa market will grow by 21.6% from 2015 until 2019. Spa openings across the region in 2016 include Aurora Spa by Joelle at the Mövenpick Hotel Riyadh; Nikki Spa at the Nikki Beach Resort & Spa Dubai; R Resort & Spa Palm Jumeirah and The Oberoi, Marrakech.

In light of the spa market boom, the only event dedicated to the leisure industry in the Middle East and Africa, The Leisure Show, will be co-located for the first time in 2016 with Piscine Middle East, bringing the region’s largest pool and spa supply event to Dubai, previously held in Abu Dhabi.

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