First ‘Snow City’ opens in Saudi Arabia

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Saudi Arabia’s first ‘Snow City’ was opened in Riyadh recently.  It was inaugurated by Riyadh Governor Prince Faisal bin Bandar. The Kingdom’s indoor snow theme park at Al Othaim Mall Rabwa in Riyadh, the latest tourist destination, is a significant addition to the local leisure and tourism industry. It provides for “a realistic snowy environment that offers visitors the opportunity to experience real snow for the first time in the Kingdom,” according to a press statement.

Visitors will be able to spend their time in a cool and entertaining atmosphere of under three degrees Celsius year-round at the Snow City, which has highly advanced standards and the best safety measures.

Infrastructure

Snow City is the first and largest comprehensive snow attraction in the Kingdom. It has been constructed on a 5,000sqm area with a cost of around SR100 million and with an hourly capacity of 350 people. The facility, built by Al Othaim Leisure and Tourism Company, will host 12 different entertainment activities and attractions, including a panoramic suspension bridge, ice bumper cars, sledge and ski zone, rope courses, climbing wall, snow mobiles and many others.

During the inauguration event, Snow City displayed a variety of activities and entertainment that will attract visitors to this new tourism destination.

This attractive and lucrative entertainment facility will contribute to the Kingdom’s economic diversification plans to propel the Saudi economy and create new jobs for Saudi nationals.

Snow City provides for exceptional offers and diverse, entertaining events, which combine the beauty of the city and the quality of the services available for the people of all age, allowing them to have the most memorable experiences.

Tourism industry

Snow City is a giant leap for the tourism sector in the Kingdom. It offers brilliant innovations and stylishly-designed ice huts that feature breathtaking views and bright colours, offering comfort and pleasure to all visitors. Events and celebration area at the site has restaurants for the people of all tastes.

It is an exciting touristic attraction that offers a unique real snow experience for children and their parents at affordable prices.

The city’s mascot, Thaluj the snowman, and the penguin Batriqo will welcome and engage visitors all day long.

Fahd bin Abdullah Al Othaim, deputy chairman of Al Othaim Holding, said that Al Othaim Leisure & Tourism company is thrilled to launch Snow City.

“This exciting new tourism destination is a demonstration of the company’s commitment to offering visitors and consumers the best in family entertainment that is comparable to indoor theme park venues in the region and the world.

“We look forward to welcoming visitors to experience an array of activities and have incredible adventures in a realistic snowy environment,” he added.

Al Othaim Leisure and Tourism Company specialises in the planning, operation and management of touristic projects and entertainment destinations. The company has completed several entertainment projects across the Kingdom and other Arab countries, including Saffori Land, Faby Land, My Town, Action Zone, Slash Water Park and Extreme Zone.

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