The UAE;s national carrier Etihad Airways, recently received ‘Airline of the Year’ award for the third consecutive year by UK magazine, Travel Trade Gazette (TTG). The awards were announced at a prestigious ceremony at the Lyceum Theatre in London’s West End.
The airline was nominated in two categories – ‘Airline of the Year’ – and in a special category for ‘Travel Company of the Year’, where Etihad Airways was the only airline mentioned. The entry mechanism for the award was redesigned for 2016 as only the agents’ best-rated supplier in each of the 15 categories was shortlisted.
James Harrison, General Manager for Etihad Airways in the UK, said, “Additionally, the award recognises the hard work that’s been put in, not just over the last 12 months, but over a prolonged period. Alongside the introduction of Edinburgh and the expansion of our A380’s into London, it has helped to increase our brand awareness with the trade and our guests.”
A UK established history
According to WAM, Etihad Airways has a long and established history of operating from the UK, having first launched services from London to Abu Dhabi in 2004. The London Heathrow services are now fully served by A380s and are home to ‘The Residence’ – the industry’s only three-room suite in the sky – and the airline’s award-winning First Class product.
Etihad’s economy product has also been enhanced with cafe services, superior inflight entertainment and nannies to assist young families, while the smart economy seat has been specially designed to ensure optimum comfort.
As well as the London services, the airline runs double-daily services from Manchester Airport to Abu Dhabi and beyond, while the Edinburgh service has just celebrated a successful first anniversary. The company operates dedicated Premium Lounges at the airports of London Heathrow and Manchester.
WAM reports that Etihad Airways also has a strong presence in UK sport through its sponsorship of Manchester City Football Club and the England Cricket Team.
This year has seen the airline grow its presence further through the support for London Fashion Week and the Taste of London Festival.
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